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eDon't just focus your search engine optimization efforts on only the home page of your website. This is a fundamental blunder that can result in the website missing out on a lot of visiting traffic and potential customers. Be Smart, Go Wide!
What do I mean by that? In most cases, a website should be optimized to draw traffic through not only the home page but also to all the other various sub-pages on your website. Home pages, obviously, can be tailored to the primary keyword phrases you are seeking for your business, but don't forget to optimize all your website pages for the keywords of that pages topic.